Aug 2006 Role: Graphic design, Advertising planning

The seafood restaurant, “Chunghaejin” located at the central business district in Seoul is run by the parents of my friend. In 2006, the restaurant business got stuck along with the ressession of the local economy. The floating population of the district shrank due to a new 5-working-day-in-week policy and increased the vacant ratio of near office buildings.

At this circumstance, I designed a large-size wallpaper which illustrates the story of the restaurant and the menu they are serving.

I installed at the exterior and interior of the restaurant in order to attract the pedestrians and bring an enjoyable experience for customers when reading a menu of the restaurant.

Collaborated with Hana Kim

Client: Restaurant Chunghaejin

The original exterior of the restaurant